Celebrating the Feminine Spirit:

JOALI Leads the Way in

Women’s Empowerment

As a proudly female-run brand, JOALI finds inspiration in the fiery spirit and vision of our founder and owner, Esin Gural Argat. One of our primary goals is to honour the economic and creative aspirations of women. Being passionate supporters of female education and vocational training, our efforts are aimed at opening up avenues of self-sufficiency and new opportunities for social entrepreneurship.

Since our story began in the Maldives, we have supported this brand mission through a variety of initiatives.

Women in Art

A tribute to feminine creativity, JOALI Art Week is a unique celebration of Women in Art. In 2022, four local women artists joined our Resident Artist at JOALI Maldives to share their creativity with guests through live art sessions, interactive workshops and immersive exhibits. Several original artworks were also made available for purchase.

Leadership and Gender Diversity Programme

One of our core values is gender equality and the development of talented women across all levels of the organisation. In keeping with our commitment to the UN Women’s gender equality campaign, JOALI’s Leadership and Gender Diversity Programme enables female team members to progress, thrive and unlock their full potential.

Supporting Local Communities

In 2021, we donated USD 15,000 to local Women’s Development Committees for three vital projects: renovating the waste disposal area in Raa Innamaadhoo, developing a community space in Raa Maakurathu, and building a shaded waiting area outside the school in Raa Rasmaadhoo.

Project #FehiFathi

In 2022, we donated funds to Zero Waste Maldives to support fabric waste recycling on Ungoofaaru island. The organisation is working with the local Women’s Development Committee on Project #FehiFathi to rescue clothes for upcycling, thus providing local seamstresses with an entrepreneurial opportunity. Over 15 local seamstresses are involved in the project.

Code for Climate

In 2022, we donated funds to Women in Tech Maldives to conduct #CodeforClimateMV — a code learning programme held at Raa Atoll School in Raa Dhuvaafaru. The programme was designed to spread climate awareness through code and introduce the participants to Python and Machine Learning. Eighteen girls successfully completed the programme.

Celebrating Women

Along with practical initiatives to create meaningful change, we also find great joy in reflecting the vibrant feminine spirit. In fact, JOALI Maldives is Her Island of Joy. Across our luxurious island resort, you will find Her creative and inspiring touch.

Note the flower-shaped ceiling fans and wall carvings. Wrap yourself in breezy kaftans with tropical motifs. Taste Her favourite flavours, from storied dishes at our restaurants to curated cocktails at the Gin Trolley. Let Her take you on an unforgettable journey into the Joy of Living…